Meta Title, Description and H1 Length Checker - SEO Tools
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Title tags and meta descriptions are HTML elements located in the header of every web page. They form the main part of the snippet displayed in search results. Title and meta description summarize the main idea of the content and help both users and search engines understand whether the page matches search queries and intent.
Title Tag - Basic Information
The title tag defines your webpage's name that appears as a blue link in search results (SERP). It explains to users what they can expect after clicking. It is wrapped inside <title> tags in the <head> section of the page's HTML code:
<title>Your SEO title</title>According to Google, the title is one of the primary ways users determine which search results might be relevant to their query.
Meta Description - Page Overview
The meta description is the descriptive text in snippets located directly under the title. It's a longer text summarizing the page's content in one or two sentences. Its purpose is to clearly explain what visitors will find on the page and encourage them to click.
The meta description tag in HTML code looks like this:
<meta name='description' content='Your description.'/>Why Title and Meta Description Length Matters
Well-written titles and descriptions can:
- Increase click-through rate (CTR) in organic search results
- Improve website traffic
- Enhance potential customer engagement
Google provides a limited number of characters in the snippet so users can read the text in just a few seconds.
Optimal Title and Meta Description Length
Although Google doesn't officially specify length limits for titles and descriptions, SEO specialists recommend:
- Keeping title length within 55-60 characters
- Maintaining meta description length between 120-160 characters
These limits are based on display requirements for desktop and mobile devices:
- Desktop: titles up to 600 pixels, descriptions up to 920 pixels
- Mobile: titles up to 620 pixels, descriptions up to 680 pixels
How to Write a Good Title
Keep it Concise and Informative
- Title should clearly present the main topic of the page
- Write with users in mind
- Generate reader interest
Use Important Keywords
- Place the main keyword near the beginning of the title
- Choose words most relevant to your target audience
Create Unique Titles
- Avoid duplicate titles across different pages
- Prevent keyword cannibalization issues
How to Write a Good Meta Description
Create a Concise Page Description
- Complement information from the title
- Write 1-3 attention-grabbing sentences
- Use creative calls to action (CTAs)
Include Keywords
- Add long-tail phrases
- Don't overuse keywords
- Remember that keywords are highlighted in search results
Add Practical Information
- Include phone number, location, or price
- For e-commerce: add manufacturer information and product specifications
- Include everything that helps users make a decision
Implement a Call to Action
- Convince users to click
- Use action-encouraging words
- For e-commerce: focus on trigger words and purchase motivations